Pharmaceutical

New EU Drug Rules: A Game-Changer for Start-Ups

Miriam Saif
#go-to-market#pharmaceutical#regulation

The EU has just brought an overhaul of pharmaceutical rules to speed up patient access to medicines, especially those at lower costs, and reduce rivalry [1]. While the changes aim to benefit patients, this can impact biotech ventures through incentives, valuations, and strategy [2].

What Has Changed?

Previously, businesses had a guaranteed number of years where competitors could not use their data or copy their products - this data exclusivity period is a big part of what makes drug development financially viable [3]

Under new rules, this extra protection is cut shorter, with the EU only giving additional protection if companies meet strict launch and access criteria, including if they:

How This Impacts Early-Stage Founders

Early-stage biotech ventures depend heavily on the time they have before generics or competitors enter the market, using it to attract investors, grow the company and earn revenue [4].

If this window shortens, the company’s value shrinks too, as less time on the market reduces potential revenue and valuations [3, 4]. Despite allowing for cheaper generics and biosimilar manufacturers to enter the market earlier without being sued, this does makes fundraising harder for biotech innovators, especially upon entering the market with a new product [1, 3, 4].

Founders now need to integrate regulatory and commercial strategy, perhaps in preclinical stages [1, 4]. Decisions about whether to focus on EU, UK or US approvals are now critical, and investors may expect further clarifications on launch timings, market access strategies and approval plans [1, 4].

Who Gains and Who Loses?

Big pharma can handle the shorter exclusivities due to having multiple products on the market, large cash reserves and a global reach outside the EU [1, 3]. As mentioned previously, biosimilar manufacturers also benefit as they can enter the market earlier, improving patient access to medicines [1,3].

Diagnostics and digital health companies benefit when they position themselves as tools that help accelerate drug approval, patient access, or evidence generation [5]. Synbio and industrial biotech companies also remain unaffected when working with ingredients, enzymes and materials, not having to rely on exclusivity windows [6].

Meanwhile, early innovators developing first-in-class drugs or rare disease therapies face higher risk [1].

Practical Takeaways for Start-Ups

Whilst the EU’s goals is to improve access for patients, it can make early biotech innovation difficult [1]. If start-ups don’t adapt their strategies straightaway, funding, valuation and overall entry into the market can become very challenging [4].

This is exactly the type of environment where strategic guidance becomes critical - founders need clear data, realistic planning, and support navigating a regulatory landscape that may become more demanding in the new year ahead.

References
  1. European Parliament. Deal on comprehensive reform of EU pharmaceutical legislation | News | European Parliament. Europa.eu. Published December 11, 2025. Accessed December 11, 2025. https://www.europarl.europa.eu/news/en/press-room/20251209IPR32110/deal-on-comprehensive-reform-of-eu-pharmaceutical-legislation
  2. Bounds A. EU trims exclusivity window for new drugs. @FinancialTimes. Published December 11, 2025. Accessed December 11, 2025. https://www.ft.com/content/3d0f70a5-426a-4ab1-ad8c-fe180a1c5b92
  3. Said ME. Patent linkage, data exclusivity and public health: approaches for reform. Journal of Intellectual Property Law & Practice. Published online August 12, 2025. doi:https://doi.org/10.1093/jiplp/jpaf057
  4. Srinivas Nerella. MODERNIZING DATA EXCLUSIVITY FRAMEWORKS: A BALANCED APPROACH TO INNOVATION AND ACCESS. INTERNATIONAL JOURNAL OF MANAGEMENT. 2019;10(1):343-353. doi:https://doi.org/10.34218/ijm_10_01_044
  5. Colloud S, Metcalfe T, Askin S, et al. Evolving regulatory perspectives on digital health technologies for medicinal product development. npj Digital Medicine. 2023;6(1):1-11. doi:https://doi.org/10.1038/s41746-023-00790-2
  6. Martău GA, Odocheanu R, Dudu AI, Dulf FV, Toșa MI, Vodnar DC. Towards circular economy: Agro-industrial by-products enabling in situ enzyme production for food and pharmaceutical applications. Sustainable Chemistry and Pharmacy. 2025;44:101974. doi:https://doi.org/10.1016/j.scp.2025.101974
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